About Us

In a world where there is only one thing for sure, and that is uncertainty. We all strive to feel included, understood and heard through pandemics, social unrest, and opposing political views. Unfortunately, sometimes we focus on what we think is lacking in our lives, which can give birth to feelings of isolation, depression, and anxiety. WILLB reminds us that we were born with the mental toughness to persevere through all of life's challenges, no matter what is put before us. Our slogan is "The vision is within you" because not everyone will see your vision; they might instead steer you from your goals or ideas. WILLB is not just a brand; it's a lifestyle.